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·我区召开“一带一路”峰会服务保障动员部署..

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2018-10-22 08:58:10CGTN Editor : Mo Hong'e ECNS App Download
Drivers put up signs on their trucks, protesting the “disrespectful” new name. (Photo/Screenshot via video from Henan Television) 每到一处,帮扶组都与困难群众亲切交谈、嘘寒问暖,详细了解他们的生产生活情况,鼓励他们勇敢面对困难,坚定生活的信心,依靠当前党和政府的富民好政策,多想办法,广开门路,积极寻找生活的新起点,早日脱贫致富。

Drivers put up signs on their trucks, protesting the “disrespectful” new name. (Photo/Screenshot via video from Henan Television)

Chinese intra-city logistics and delivery platform “58 Suyun” recently renamed itself “Kuaigou,” which literally means “fast dog” in Chinese, as a way to rebrand its image. However, their workers in central China’s Zhengzhou City are not happy about their company’s move, Henan Television reported.

The drivers, who are irritated by the requirement to put a sticker printed with the new name on their trucks, gathered at the local branch office last Friday to express their anger regarding the name change.

Many of them believed that the name was humiliating, since “dog” usually has a negative connotation in the Chinese language. They pointed out that the name was misleading as it implies that either they are “dogs,” the people they serve are “dogs,” or that they are transporting dogs.

In fact, the drivers’ concerns are not without reason. Although the dog is a symbol of loyalty in Chinese culture, there are indeed some seriously insulting meanings associated with a dog. A driver even showed a customer’s vicious message in the video: "Get me a dog to complete my order."

Another employee expressed his concern: “If I contact a customer, am I supposed to say, ‘Hello, this is [your] Fast Dog speaking?’ I can’t say that! I’d be insulting myself and the company!”

The employee further said the company stated that they are just following other successful examples like Alibaba’s T-mall, which means “sky cat” in Chinese, and online shopping website JD.com, whose logo is a dog. “In any case, their names are not insulting,” he added.

Some netizens agree with the drivers’ demand to abandon the name, considering the decision improper, while others believe the act is just a publicity stunt by the company and not a big deal.

“Why not change the name to ‘Fast horse’?” a user commented on China’s Twitter-like Weibo, alluding to the Chinese saying, “Spur on the flying horse,” which has no negative meanings at all. 

Although the company has not forced their drivers in Zhengzhou to put up the new logo, it has taken a firm stance on its rebranding strategy. On Tuesday, in a statement on the company’s Weibo account, “fast dog” was used to stress the speed of delivery and the reliability of its logistics service.

Under the Tianjin-based local services platform 58 Home, 58 Suyun merged with Hong Kong-based delivery app GoGoVan last August, and now operates in over 300 cities, with more than 8 million registered users supported by 2,000 employees worldwide.

  

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